Which channel is worth the money?
Every channel comparison online is written from opinion, because almost nobody publishing one can see what the two channels actually charge. These pages put the written trade-off next to the live rates, the number of publishers selling, and the clicks campaigns on each actually produced — and leave a figure blank rather than fill it with a benchmark.
Newsletters vs Podcasts
Buy the newsletter first if you need to know whether the audience converts, because you will know inside a week. Buy the podcast when the product needs explaining rather than announcing, and accept that you are buying an effect you can only partly measure.
Newsletters vs Websites
Per person reached, the newsletter costs more and is worth more. Use display when the goal is being present over months; use the newsletter when the goal is being noticed once.
Podcasts vs YouTube channels
If the product has to be seen to be understood, video wins and the back catalogue is a bonus. If it can be explained in a sentence, audio reaches a more attentive listener for less.
Telegram channels vs Communities
Telegram for a moment with a deadline, community for a product that is bought after a question. The community will send less traffic and more customers.
Newsletters vs Telegram channels
Telegram is the cheaper way to reach the same person once. The newsletter is the only one of the two that is still working next month.
Websites vs Directories
Directories convert better and cap out faster: there is only so much traffic on a category page. Sites scale further and convert worse. Most budgets should hold both.
Podcasts vs Short-form video
Short-form is the cheapest reach per person on this marketplace and the shallowest. Podcasts cost more per listener and produce the deeper impression. Match the format to how long your product takes to explain.
Newsletters vs SaaS products
In-product wins on relevance and loses on attention. It is the better buy when your product plugs into theirs, and the worse one when the reader needs to be persuaded rather than reminded.
Not sure a marketplace is the answer?
There are five ways to buy the ad space on this site, and a marketplace is only the right one some of the time.
Direct, network, programmatic, agency or marketplace — what each costs you