Newsletters vs SaaS products
In-product wins on relevance and loses on attention. It is the better buy when your product plugs into theirs, and the worse one when the reader needs to be persuaded rather than reminded. Neither channel has enough listings on LinkBourse yet to put a median beside that, so the numbers below are counts rather than rates.
Newsletters
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
SaaS products
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
The case for newsletters
A newsletter reaches people during reading time, when they are open to discovering something and not trying to finish a task.
The case for SaaS products
An in-product placement reaches a professional inside the workflow your product sits next to — the highest-relevance moment available anywhere — but it interrupts someone mid-task, which caps how much of the message lands.
Which to buy
In-product wins on relevance and loses on attention. It is the better buy when your product plugs into theirs, and the worse one when the reader needs to be persuaded rather than reminded.
Questions this raises
- What does advertising on newsletters cost?
- LinkBourse has 0 live newsletters listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- What does advertising on SaaS products cost?
- LinkBourse has 0 live SaaS products listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- Are these figures estimates?
- No. Prices are percentiles over placements publishers are selling right now, and click figures are counted by our own tracker with invalid traffic already excluded. Any grouping with fewer than 4 data points is left blank rather than published.
What a budget buys across every channel · The words on the quote