Podcasts vs Short-form video
Short-form is the cheapest reach per person on this marketplace and the shallowest. Podcasts cost more per listener and produce the deeper impression. Match the format to how long your product takes to explain. Neither channel has enough listings on LinkBourse yet to put a median beside that, so the numbers below are counts rather than rates.
Podcasts
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
Short-form video
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
The case for podcasts
A podcast sponsorship buys minutes of attention from a self-selected audience, and the read can carry a real explanation. Production is trivial — you write the copy, the host reads it.
The case for short-form video
Short-form video buys enormous reach cheaply, from an audience that did not choose you and will decide in two seconds. It rewards products that demonstrate instantly and punishes anything that needs a sentence of setup.
Which to buy
Short-form is the cheapest reach per person on this marketplace and the shallowest. Podcasts cost more per listener and produce the deeper impression. Match the format to how long your product takes to explain.
Questions this raises
- What does advertising on podcasts cost?
- LinkBourse has 0 live podcasts listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- What does advertising on short-form video cost?
- LinkBourse has 0 live short-form video listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- Are these figures estimates?
- No. Prices are percentiles over placements publishers are selling right now, and click figures are counted by our own tracker with invalid traffic already excluded. Any grouping with fewer than 4 data points is left blank rather than published.
What a budget buys across every channel · The words on the quote