Newsletters vs Telegram channels
Telegram is the cheaper way to reach the same person once. The newsletter is the only one of the two that is still working next month. Neither channel has enough listings on LinkBourse yet to put a median beside that, so the numbers below are counts rather than rates.
Newsletters
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
Telegram channels
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
The case for newsletters
Email is owned by the publisher and reaches the reader without an algorithm in between. Open and click behaviour is measurable, and the archive is public and indexable, so a newsletter mention keeps working in search long after the send.
The case for Telegram channels
Telegram costs less per person reached in most niches and delivers faster, but the post scrolls away and is rarely found again. Nothing about it is indexable, so the entire value is in the first day.
Which to buy
Telegram is the cheaper way to reach the same person once. The newsletter is the only one of the two that is still working next month.
Questions this raises
- What does advertising on newsletters cost?
- LinkBourse has 0 live newsletters listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- What does advertising on Telegram channels cost?
- LinkBourse has 0 live Telegram channels listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- Are these figures estimates?
- No. Prices are percentiles over placements publishers are selling right now, and click figures are counted by our own tracker with invalid traffic already excluded. Any grouping with fewer than 4 data points is left blank rather than published.
What a budget buys across every channel · The words on the quote