Websites vs Directories
Directories convert better and cap out faster: there is only so much traffic on a category page. Sites scale further and convert worse. Most budgets should hold both. Neither channel has enough listings on LinkBourse yet to put a median beside that, so the numbers below are counts rather than rates.
Websites
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
Directories
- Publishers selling
- 00 placements on sale
- Ownership verified
- 0 of 0none proved ownership yet
- Median per placement
- —needs 4 listings to quote
- Median CPM
- —none sold this way here
- Clicks per campaign
- —nothing measured yet
The case for websites and blogs
A site placement borrows the publication's audience and, if the link is followed, some of its standing. It reaches people who came to read, not to buy.
The case for marketplaces and directories
A directory reaches people who arrived with the intention to choose, which is the highest-intent traffic on this list. The catch is that the same page shows your competitors, so a listing is only as good as your position and your differentiation on it.
Which to buy
Directories convert better and cap out faster: there is only so much traffic on a category page. Sites scale further and convert worse. Most budgets should hold both.
Questions this raises
- What does advertising on websites and blogs cost?
- LinkBourse has 0 live websites and blogs listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- What does advertising on marketplaces and directories cost?
- LinkBourse has 0 live marketplaces and directories listings, which is fewer than the 4 needed to publish a median. The listings themselves carry their own prices.
- Are these figures estimates?
- No. Prices are percentiles over placements publishers are selling right now, and click figures are counted by our own tracker with invalid traffic already excluded. Any grouping with fewer than 4 data points is left blank rather than published.
What a budget buys across every channel · The words on the quote