Retention period
Also called Link retention, Post duration.
How long the publisher commits to keep a placement live after the paid window ends.
Central to link and sponsored-post buying, and routinely left unstated. A sponsored post quietly deleted three weeks after payment delivered a fraction of what was bought, and by the time anyone notices the campaign is closed.
Retention is what separates a placement from a rental. Ask for it as a number of days and get it in the order.
How LinkBourse handles it
Retention is declared per placement, shown in the catalogue, and enforced: checks keep running to that date, and a placement pulled early is clawed back from the seller balance rather than argued about.
Terms it depends on
- Dofollow link
- A link that passes ranking signals, as opposed to one marked so that search engines ignore it for ranking.
- Escrow
- Money held by a third party from the moment a campaign is booked until the agreed work is confirmed delivered.
- Make-good
- Replacement inventory a publisher gives when a campaign underdelivers against what was promised.