Escrow
Money held by a third party from the moment a campaign is booked until the agreed work is confirmed delivered.
Escrow solves the problem that makes two strangers unable to trade: the buyer will not pay first, the publisher will not publish first, and neither has any recourse if the other walks. Held funds mean the buyer's money is committed but not gone, and the publisher can start knowing it exists.
The part that decides whether escrow is real is the release condition. "Released when the buyer approves" is a hostage arrangement — the buyer can simply not approve. "Released against a measured delivery, or automatically after a stated window" is escrow.
How LinkBourse handles it
Funds release against what the tracker measured, or automatically once the acceptance window passes without the buyer objecting. Neither side can release the other's money unilaterally, and every movement is a double-entry ledger row a buyer can read on their own statement.
How escrow works hereTerms it depends on
- Make-good
- Replacement inventory a publisher gives when a campaign underdelivers against what was promised.
- Insertion order
- The signed document that fixes what will run, where, when, at what price, and what happens if it does not.
- Retention period
- How long the publisher commits to keep a placement live after the paid window ends.