What does $2,500 buy?
Nothing is listed for sale yet, so there is no price to plan against. This page fills itself in as publishers list — it has no benchmarks to fall back on, by design.
Every figure here is a percentile over placements publishers are selling right now. No industry benchmarks, no estimates, and nothing we can adjust — a channel with too few listings gets named rather than given a number it cannot support.
What the numbers do and do not say
- How much does it cost to advertise in a newsletter?
- It depends on the audience far more than the list size. This page shows the median asking price of every flat-priced newsletter placement on sale right now, plus the middle half of the market — the 25th to the 75th percentile — so the spread is visible before a budget is committed.
- How do you work out how many placements my budget buys?
- Budget divided by the median price of the channel, then capped by the number of placements actually on sale at or below that budget. The cap matters: a market holding six newsletter slots cannot sell forty, and a planner that says otherwise is selling a spreadsheet rather than inventory.
- Why are flat prices and CPMs in separate tables?
- Because they are different units. A flat price is what one placement costs; a CPM is what a thousand impressions cost. Averaging them produces a number in no unit at all, and the error is invisible once printed — so the two never meet on this page.
- Where do the click numbers come from?
- From our own tracker — the same click counts the escrow releases against, filtered for invalid traffic at the moment they are recorded. A channel shows a click figure only once at least 4 campaigns there have finished. Below that it stays blank, because a median drawn from two campaigns is an anecdote with a decimal point.
- Why are some channels listed without a price?
- Because they hold fewer than 4 listings of the same pricing model, which is too few to state a median. They are named with their listing count rather than hidden, so the inventory can be read directly instead of being summarised away.
- Does the planner include your fee?
- No — the prices shown are what the publisher asks. The buyer fee is added at checkout and shown before payment. The exact rate is on the pricing page.
Prices asked and prices paid, side by side, are on the ad price index. What we charge on top is on pricing.