Verification
Proving that the person selling a placement actually controls the property it will run on.
Almost every advertising fraud starts with the same lie: someone sells inventory on a property they do not control. Verification closes that door before money is involved, and it is the cheapest control in the whole chain.
The method has to fit the property. A domain can prove itself with a DNS record; a podcast proves itself through the owner email in its feed; a physical screen or a CTV channel cannot prove anything remotely and needs a human to look.
How LinkBourse handles it
Unverified listings are allowed but labelled self-reported everywhere they appear, and the label is never implied away. Buyers can filter to verified properties only.
How verification worksTerms it depends on
- ads.txt
- A public file at the root of a domain listing who is authorised to sell that site's ad inventory.
- Media kit
- The pack a publisher sends advertisers: audience size, demographics, formats, rates and past campaigns.
- Invalid traffic
- Clicks and impressions that did not come from a real person acting on the ad — bots, prefetchers, repeat automation, and traffic from somewhere other than the booked property.